What Are Content Pillars? The Secret Sauce to Social Media Success
Let’s face it: consistently creating high-quality social media content is much easier said than done. While you may have a lot of wind in your sail when you first start creating content for an account, that won’t last forever. Inevitably, the day will come where you simply can’t come up with a post no matter how hard you try.
This is where content pillars come into play.
Want to learn more about what content pillars are and how you can use them to help streamline your creation process? Keep reading to find out!
What Are Content Pillars?
Content pillars are the main topics that your brand will consistently post about on social media. These topics can be broken down into many smaller pieces of content, and they make it much easier to come up with ideas long-term!
Why Are Content Pillars Important?
Nobody wants to follow an account that just posts willy nilly. Whether you’re looking for beauty inspo, delicious recipes, or want to learn more about women’s health, there’s a reason you follow the accounts you do.
By building content around a few key topics, content pillars establish your brand as an authority in a specific niche. The consistent and focused message that content pillars form will help you attract and grow your ideal audience. And the framework they provide will undoubtedly help streamline the content creation process.
How Do You Create A Content Pillar Strategy?
A crucial aspect of content creation is creating value for your audience. It’s a surefire way to establish a loyal following. That means crafting content that entertains, educates, or inspires - or some combination of the three!
And this is a great place to start building your content pillars. Ask yourself:
Will this content be valuable to my audience (entertain, educate, and/or inspire)?
Does this content align with my brand and values?
How can I make this content unique and engaging?
What Are Some Content Pillar Examples?
Here are some examples of content pillars that will help you get started with creating your content strategy:
Of course you’ll want to align these content pillars with your brand values, target audience, and overall content goals. Let’s say you’re a dietician that wants to inspire women to eat healthier and buy your cookbook. Your content pillars would look something like this:
You’ll also want to weave promotional content for your cookbook into these pillars via calls to action (CTAs).
There you have it - everything you need to know about content pillars (a.k.a. the secret sauce to social media success)! Now that you know what they are and how to build them, you’re well equipped to establish yourself as an authority in your niche and build a loyal following. And if you don’t have the time to do that yourself, we can help with that. Contact Sisko Media today so that you can get back to doing what you love without worrying about your social media presence!