What Is Evergreen Content? A Beginner's Guide
In the fast-paced world of social media where trends come and go at the snap of a finger, there’s nothing better than having a strategy that stands the test of time. Enter evergreen content (a.k.a. the gift that keeps on giving)!
Want to learn more about what evergreen content is and how you can use it to achieve long-lasting engagement and reach? Read on to find out!
What Is Evergreen Content?
Evergreen content is content that continues to remain relevant and valuable long after it is posted. It is not tied to a specific season, time, or trend.
For example, posts that cover the fundamentals of providing value to your audience will always remain relevant.
Why Is Evergreen Content Important?
It’s important to incorporate evergreen content into your social media marketing strategy for many reasons:
Long-Term Value: Evergreen content continuously drives new traffic and can be revisited or shared with others at any time.
Consistent Engagement: With its timeless value, evergreen content encourages continuous interactions and consistent engagement. More followers, likes, comments, and shares is always a good thing!
Establishing Authority: Posting evergreen content positions you as an expert in your niche. It demonstrates your knowledge and builds trust with your audience, making them more likely to turn to you for reliable information in the future.
What Are Evergreen Marketing Examples?
There are lots of different directions you can go in when it comes to making evergreen content, and it’s pretty easy to incorporate into your social media strategy! Here are a few evergreen content ideas that’ll get your gears turning for Instagram specifically:
Reel tutorials
Inspirational quotes
Customer testimonials
FAQs
Case studies
How to Create Evergreen Content
Now that you have a good idea of what evergreen content is, it’s time to delve into how to actually make it. Thankfully, it’s a pretty straightforward, 3-step process!
Step 1: Start Your Search
Do a Google search to find commonly asked questions about topics you want to cover that aren’t time-sensitive.
Step 2: Narrow Down Your Topics
Make sure you steer clear of any content that mentions a specific time, season, trend, or place. Remember, you want to cover subjects that will remain relevant to your audience over an extended period!
Step 3: Get Creative & Start Sharing
Create a visually appealing design that isn’t too on trend - then share your post! You can also repurpose it into different formats (e.g. breaking down a single image post into a carousel).
There you have it - everything you need to know about evergreen content! This type of content is a key to achieving long-lasting success on social media, so if you aren’t already leaning into it, now’s a great time to start doing so.
And if you don’t have time to create content yourself, we can definitely help with that. In fact, it’s the reason we created Sisko Media Ltd. in the first place - so that busy business owners can get back to doing what they really love. Contact us today if you’re ready to take the next step and hand over the reins!